Perhaps the cornerstone of all your marketing efforts, marketing communications is at the core of what Yati Marketing is all about. We can help you define your company’s relationships with your customers not only by the kind of messages exchanged, but also by the choice of media and occasion to your customers’ preferences.
Communication strategies are designed to help you and your organization communicate effectively and meet your core organizational objectives. We focus on the key elements of a communications strategy as well as how media/PR plans, web strategies and marketing plans fit into your organization’s overall communications strategy.
Good copywriting comes from having a strong understanding not only of words, but of the context of those words, the mindset of the people reading those words, and the action those words are meant to drive. We are proficient at ensuring that the right message is communicated to the right people at the right time and through the right means. Copywriting is not to be ignored therefore as it form at integral part of all your communication strategies.
Although a media plan in its entirety is not responsible for the totality of media communications, it is vital to ensure that your marketing communication is well mapped out according to your strategy. Our strategists work closely with you in order to ensure that your marketing message is disseminated in the appropriate media channels according to the timelines stipulated in your communication strategy.
Media Placement and Monitoring
We understand that there is nothing more valuable to a you than seeing your company’s name appear in an article, news report, or blog post. This third-party credibility and the ability to gain the attention of decision-makers is key to building a brand.
Comms Campaign Management
Understanding what makes a great communications campaign and the ability to efficiently execute the expected deliverable forms the basis for great marketing. Our aim is to ensure that you are able to manage your campaigns effectively and thus ensuring a positive return on your marketing investments.
Our event branding services include everything from banner design to event marketing and promotion. So we can help whatever the event. This is also accompanied by impeccable photography and editing services. We’ve worked on a number of successful event branding projects, helping our clients to capture business at public and industry events.